After an intensive work of a few months, at the end the new ghee packaging of Nambisan’s Indian company has arrived on the shelves of purchase points!
It has been a packaging design process which has deeply involved and thrilled us.
Ghee is the traditional cooking medium of India, made by melting pure butter. The one produced by Nambisan’s is a high quality ghee, used for cooking and also for religious ceremonies, as a cosmetic natural ingredient, for massages or medicinal purposes.
At the beginning we thought to use shrink sleeves to pack the products, maintaining the existing jars, then a strong stimulus to innovate the product image prevailed.
So we designed new containers. The aim was to create a new package, completely different from the competitors’ ones.
We realized a modern conical jar on which we designed the new labels. The choice between the several graphic proposals and the even more numerous color proofs has been very complex; finally we chose a label with an intriguing graphics, characterized by a huge use of gold color, which underlines the quality of the product.
We want to thank Mr. Vivek Nambisas, boss of the company, and Mr. Mahesh Bhagwandas, corporate adviser, for their cooperation and support.