The label is the first contact the consumer has with the product. It’s the most important element in making the initial sale, so it deserves the greatest attention.
After that, it’s up to the product.
The wine label can attract the consumer’s attention because it tells the story of what is inside, or just for its color or design, or for something that fascinates the consumer and make them pick up the bottle.
There is a strong association between the image of the label and the quality of the wine. For this reason the wine needs to have a character and personality of its own. A great label design kills a poor wine.
The new printing technologies, which make colors far more vibrant, the choice of the bottle and label paper and shape are also very important to create an outstanding wine label design.
Packaging design for the wine and spirits market is an important part of our work.
We bring our over 25 year-old knowledge of this industry to every wine label we design, with solutions which consider the marketplace opportunities, the more and more sophisticated consumer and the new technologies.
LATEST PORTFOLIO – WINE & SPIRITS LABEL DESIGN
(please look at our portfolio to see more examples)