Packaging design is the mix of branding, communication, technology and emotional appeal. Whatever material is used (paper, cardboard, glass, wood or metal), packaging becomes the point of connection between brand and consumers, it speaks to them of your product and persuades them of its reliability.
On supermarket shelves every product fights against its neighbours to attract consumers’ attention and no one has a second chance to make a good first impression. An effective packaging design of your products will affect the consumers’ opinion on them and their purchases.
The ideal packaging design should be attractive, practical, informative and raise a positive emotional response. It must say: “buy me”.
We have a huge experience, we have developed packaging systems for a wide range of industries in several countries. An important part of our work is represented by food and wine packaging, products which have a great and long-lasting importance in Italy. We transfer this great tradition and passion to our design packaging.
Point of sale design
Point of sale materials strengthen your in-store branding. In a crowded marketplace, the placement of a product makes the difference.
Studio GT&P creates unique display designs, according to your brand strategies.
Direct mail campaigns
Direct mail is an effective strategy that can generate tangible results, especially if combined with the Internet.
Impressive designs have a great influence on conversion rates: the aim of our campaign is to attract and induce people to read the message and generate a response.
At Studio GT&P, we bring award-winning ideas to every direct mail campaign.
Please look at our packaging design portfolio.
LATEST PORTFOLIO – PACKAGING DESIGN
(please look at our portfolio to see more examples)