We have just finished a corporate identity project for Hermes-Sojitz, a Direct Investment Fund based in Hong Kong, which realize industrial projects in western and central Africa.
The logo, based on the initials “H” and “S” (the S made by two lowercase Hs), underlines that the Fund was born from a close cooperation between an European and a Japanese shareholder.
Corporate identity manual
We were asked to create a visual identity manual to define the basic rules for the logo correct use in the corporate communication.
We also dealt with the realization of letterhead and business cards.
We created a pattern, based on the logo, used both in the stationery design and in other elements of the visual communication, i.e. web design and brochure design. To enhance the value of letterhead and business cards graphics we chose a special laid paper and blind embossing on the logo.
We created two institutional brochures, a sixteen-page classic one and another of twenty four pages with internal folder. U.V. silk screen and dull varnish characterized the printing realized in Italy.