Studio GT&P is a design firm. We are small and we like being that way. We work at a human scale, building long-standing partnerships with our clients and with each other. Being small makes us feel united, strong and caring.
We believe that good design helps businesses clarify and realize their vision, enhance their products and services, and serve their customers better.
WHAT WE DO
Studio GT&P is a multi-disciplinary visual communications studio with wide ranging experience
Print (Annual Reports. Company Profiles, Brochures, Product Catalogues, Newsletters & Periodicals. Direct Mail, Fliers, Promotional Material)
Interactive (Website and Web Collateral Design and Development)
OUR STRENGTHS
We are creative people. We create outstanding designs
We are a learning firm. We are curious. We like exploring the different fields of design, technology, art, and science, having clear that our work is a mixture of all this.
We are not expensive Our firm is small and well organized, so we can keep very competitive prices.
RECOGNITION
Over the years our designs have won respect and recognition and our work is featured in numerous publications edited by Rockport Publishers, Graphis, Rotovision, Pie Books, Thomsom Delmar Learning, ...
About us - Logo design studio
Studio GT&P is a design firm founded by Gianluigi Tobanelli in 1985. Our strength lies in the capacity to find the right words to attract consumers’ attention and direct their choices, all this in collaboration with our clients, optimizing marketing strategies and investments. Studio GT&P can organize single marketing strategies or a whole campaign for any firm. Logotype and logo design studio
Logo logotype design corporate identity stationery design - Logo design studio
A brand is a recognizable image of a company; it is born to be reproduced and widespread, hence the need to study its usage and its use in globally recalling to mind a specific image. A firm through its brand is able to transmit to the consumer a clear idea of its activity and its products. Logotype design and logo design.
Packaging design, wine label design, oil label design, spirit label design - Logo design studio
On supermarket shelves a product fights against its neighbours to attract consumers’ attention. The ideal packaging should be attractive, practical, informative and raise a positive emotional response. It must say: "buy me". It is our company’s objective to combine creativity, information, pay great attention to the environment and to the choice of the various materials. We realize packaging design, logo design, wine label design, oil label design, spirit label design, cosmetic label design, logotype design etc.
Brochure design, catalog design, flyers design, postcards design , logotype design - Logo design studio
Communicating means knowing yourself and making other people know you. To develop an effective communication strategy it is necessary to know the market you operate in and emphasize the positive qualities and opportunities of your product. Logo design. In this field one must find the right words which capture and direct consumers’ choices, optimizing marketing strategies and investments in logotype design.
Logo design - Web site design - Logotype design - Logo design studio
Studio GT&P can design web-sites of great visual impact. We devote great attention to planning because a web-site can “stand out from the crowd” only if clear objectives and simplicity are used in its production and in logotype design
Marchi e loghi, corporate identity, logo design, siti web, packaging design, logotype design, cataloghi e brochure, comunicazione, immagine, agenzia pubblicitaria, pubblicità, logo design , etichette olio vino liquori, grafica pubblicitaria, loghi e marchi, corporate identity. Marchi, loghi
Lo Studio GT&P è una agenzia specializzata in graphic design fondata nel 1985 da Gianluigi Tobanelli. Il nostro punto forza sta nel trovare il linguaggio in grado di catturare l'attenzione dei consumatori e di orientarne le scelte, ottimizzando azioni ed investimenti. Possiamo realizzare singole operazioni di marketing o gestire tutta la comunicazione di un'azienda.
Marchi e loghi - logotype design - Logo design studio
Il marchio è un segno inconfondibile di riconoscimento visivo, che nasce per essere diffuso e riprodotto; da qui la necessità di studiarne le modalità di applicazione, di delineare cioè un’immagine coordinata. Un progetto che è importante sia da un punto di vista formale che sostanziale: attraverso una forte immagine globale, infatti, l’azienda trasmette al consumatore una chiara idea del modo di concepire la sua attività. Marchi e loghi. Logo design e logotype design
Packaging design- Wine label design- Logo design
Sugli scaffali dei supermercati ogni prodotto lotta con il suo vicino per attrarre l’attenzione del consumatore. Un packaging che funziona deve essere attraente, pratico, informativo, creare una risposta emozionale positiva: deve dire "comprami". Questa è la filosofia che ci ispira nella progettazione delle confezioni, delle etichette di olio, vino e liquori. Cerchiamo sempre di combinare le esigenze creative con quelle informative ed ambientali.
Brochure design, catalog design, catalogue design, logotype design - Logo design studio
Comunicare significa conoscersi e farsi conoscere meglio. Per sviluppare una strategia di comunicazione efficace è necessario infatti comprendere a fondo la realtà del mercato in cui si opera ed evidenziare i punti di forza e le opportunità del prodotto. Si deve poi trovare un linguaggio in grado di catturare l’attenzione e orientare le scelte del target, il tutto ottimizzando azioni ed investimenti.
Realizziamo depliant, cataloghi, brochure, flyer, postcard, logotype design, operazioni di direct marketing, point of purchase pop design, logotype design and logo design.
Studio Web design - Logotype design - Logo design studio
Lo Studio GT&P realizza siti internet di forte impatto visivo, unendo design a competenza tecnica. Diamo grande importanza alla progettazione, perché solo avendo chiari gli obiettivi che si vogliono raggiungere è possibile realizzare un sito semplice, comprensibile e facilmente "navigabile".
The Definition of Free Cultural Works logo
A logo (from the Greek= logotipos) is a graphic element, symbol, or icon of a trademark or brand and together with its logotype, which is set in a unique typeface or arranged in a particular way. A typical logo is designed to cause immediate recognition by the viewer. The logo is one aspect of the brand of a company or economic entity, and the shapes, colors, fonts and images are usually different from others in a similar market. Logos may also be used to identify organizations or other entities in non-economic contexts.
Contents
• 1 Overview
• 2 Logos today
• 2.1 Brand slogans
• 2.2 Color
• 3 Logo design
• 4 Examples
• 4.1 Logos in Subvertising
• 5 See also
• 6 External links
Overview
A logo is an iconic symbol designed to represent a company, organization, product, service, and sometimes certain places (e.g., Canada).
The word "logo" is derived from the original word "logotype". In the days before means of mechanical typesetting were invented, compositors in printing offices used to assemble, or "set" type into a composing stick, picking up individual letters as they went. An idea to save time and effort resulted in commonly used words such as "the", "and", etc were created onto a single body of type and this composite piece of type was called a Logotype. Later on as technology improved the same idea was used to create a design, or symbol representing the identity of a company or institution.[citation needed]
In recent times the term 'logo' has been used to describe signs, emblems, coats of arms, symbols and even flags. In this article several examples of true logos are displayed, which may generally be contrasted with emblems, or marks, which include non-textual graphics of some kind. Emblems with non-textual content are considered one aspect of a complete logo.
Distinct aspects of a complete logo:
• Logotype/Wordmark/Lettermark: text or abbreviated text
• Icon: symbol / brandmark
• Slogan: description of the company
The uniqueness of a logo is often necessary to avoid confusion in the marketplace among clients, suppliers, users, affiliates, and the general public. To the extent that a logo achieves this objective, it may function as a trademark, and may be used to uniquely identify businesses, organizations, events, products or services. Once a logo is designed, one of the most effective means for protecting it is through registration as a trademark, so that no unauthorised third parties can use it, or interfere with the owner's use of it.
There are several elements of a good logo. An effective logo—
• should be unique, and not subject to confusion with other logos among viewers
• is functional and can be used in many different contexts while retaining its integrity
• should remain effective whether reproduced small or large
• can work in "full-color", but also in two color presentation (black and white), spot color, or halftone
• should be able to maintain its integrity when printed on various fabrics or materials (where the shape of the product may distort the logo)
• displays basic design principles (space, color, form, consistency, and clarity)
• represents the brand/company appropriately
Logos today
Red Cross and the Red Crescent logos.
Today there are many corporations, products, services, agencies and other entities using a sign or emblem as logo. As a result, only a few of the thousands of signs people are faced with are recognized without a name. It makes less sense to use a sign as a logo, even together with the name, if people will not duly identify it. Therefore, the trend in the recent years has been to use both images (icons) and the company name to emphasize the name instead of the supporting graphic portion, making it unique by its letters, color, and additional graphic elements.
Emblems (icons) may be more effective than a written name, especially for logos being translated into many alphabets; for instance, a name in the Arabic language would be of little help in most European markets. A sign or emblem would keep the general proprietary nature of the product in both markets. In non-profit areas, the Red Cross (which goes by Red Crescent in Muslim countries) is an example of an extremely well known emblem which does not need an accompanying name. Branding aims to facilitate cross-language marketing. The Coca-cola logo can be identified in any language because of the standards of color and the iconic ribbon wave.
Brand slogans
Sometimes a slogan is included in the logo. If the slogan appears always in the logo, and in the same graphic shape, it can be considered as part of the logo. In this case it is a brand slogan also called a claim, a tagline or an endline or a strapline in the advertising industry. The main purpose is to support the identity of the brand together with the logo. The difference between a slogan and a brand slogan is that brand slogan remains the same for a long time to build up the brand's image, while different slogans link to each product or advertising campaign.
Color
Color is important to the brand recognition, but should not be an integral component to the logo design, which would conflict with its functionality. Some colors are associated with certain emotions that the designer wants to convey. For instance, loud colors, such as red, that are meant to attract the attention of drivers on freeways are appropriate for companies that require such attention. In the United States red, white, and blue are often used in logos for companies that want to project patriotic feelings. Green is often associated with health foods, and light blue or silver is often used to reflect diet foods. For other brands, more subdued tones and lower saturation can communicate dependability, quality, relaxation, etc.
Color is also useful for linking certain types of products with a brand. Warm colors (red, orange, yellow) are linked to hot food and thus can be seen integrated into many fast food logos. Conversely, cool colors (blue, purple) are associated with lightness and weightlessness, thus many diet products have a light blue integrated into the logo.
Logo design
Logo design is commonly believed to be one of the most important areas in graphic design, thus making it the most difficult to perfect. The logo, or brand, is not just an image, it is the embodiment of an organization. Because logos are meant to represent companies and foster recognition by consumers it is counterproductive to redesign logos often.
When designing (or commissioning) a logo, practices to encourage are to
• avoid being over-the-top in an attempt to be unique
• use few colors, or try to limit colors to spot colors (a term used in the printing industry)
• avoid gradients (smooth color transitions) as a distinguishing feature
• produce alternatives for different contexts
• design using vector graphics, so the logo can be resized without loss of fidelity
• be aware of design or trademark infringements
• include guidelines on the position on a page and white space around the logo for consistent application across a variety of media (a.k.a. brand standard manual)
• do not use a specific choice clip-art as a distinguishing feature
• do not use the face of a (living) person
• do not use photography or complex imagery as it reduces the instant recognition a logo demands
• avoid culturally sensitive imagery, such as religious icons or national flags, unless the brand is committed to being associated with any and all connotations such imagery may evoke.
Studio GT&P can organize single marketing strategies or a whole campaign for any firm. Logotype and logo design studio 
